Best
92+ Years Legacy
Compounded in Tirunelveli since 1932.
100% Celiac Safe
Dedicated pure rice-starch carrier.
High Resin Purity
Rich natural Ferula oleoresin concentration.
Free Shipping
On orders above ₹499 across India.
Formulations & Uses
Engineered for Every Culinary Style
Different culinary traditions call for different bloom speeds and carrier bases.
Powder
From ₹175
Instant Dissolving · Daily Tadka
Gold & Premium Powder
Dissolves instantly in hot ghee or sesame oil for fragrant sambar, rasam, and dal tadka.
For: Sambar, Rasam, DalView
Granules & Chips
From ₹250
Slow-Blooming · Non-Burning
Crunchy Pellets & Chips
Coarse granules that bloom slowly without scorching in curds and rice dishes.
For: Curd Rice, PicklesView
Cake & Lump
From ₹240
Concentrated · Traditional Strength
Pure Gold Cake & Raw Lump
Solid block. Shave a pea-sized piece into oil or dissolve in warm water for festive gravies.
For: Festive Kuzhambu, PicklesView
Gift & Combo
From ₹380
Collector's Sets · Gifting
Heritage Box & Glass Jars
4-in-1 collection box with brass spoon and hermetic glass bottle jars to seal aroma.
For: Gourmet GiftingView
The Complete Collection
Authentic Y.G Heritage Range
Hand-compounded hing, roasted sathu maavu, and sacred natural sambrani resins.
Best
BestGF
4.9
(340)Y.G Asafoetida Gold Cake (Pindi Hing)
Solid Block Pindi Hing for Pickles & Traditional Tadka
₹240₹280
50 g cake
4.9
(215)Y.G Hing Chips (Flakes / Khada)
Sun-Dried Asafoetida Flakes — Slow Blooming Flavor
₹260₹300
50 g4.8
(310)Y.G Hing Pellets (Dana Hing)
Crisp Granular Pellets for Curd Rice & Sambar Tempering
₹250₹290
50 g
Best
5
(460)Y.G Heritage Bottle Jar Asafoetida
Collector's Glass Bottle Jar with Airtight Aroma Seal
₹380₹440
100 g Glass Jar
5
(195)Y.G Pure Raw Hing Lump (Kashmiri Resin)
100% Uncut Natural Ferula Gum Resin
₹390₹450
25 g Raw LumpBest
5
(280)Y.G Complete Heritage Asafoetida Combo
Grand All-in-One Collection Box with Spoon & Notes
₹999₹1,299
4-in-1 Heritage Box
Best
4.9
(310)Y.G Traditional Health Mix (Sathu Maavu)
18 Multigrain Energy Porridge with Millets, Pulses & Nuts
₹140₹165
200 g
BestGF
5
(185)Y.G Pure Natural Benzoin (Pooja Sambrani)
Sacred Temple Loban Resin for Puja & Daily Fragrance
₹85₹100
25 g
BestGF
4.9
(145)Y.G Pure Black Sesame (Karuppu Ellu)
Traditional Sun-Dried High-Calcium Black Sesame Seeds
₹95₹120
200 g
Best
5
(260)Y.G Traditional Idli Chutney Podi
Artisanal Wood-Roasted Gunpowder with Pure Hing & Lentils
₹135₹160
200 g
BestGF
4.9
(178)Y.G Traditional Millet Pongal Mix
Nutrient-Dense Wholesome Foxtail & Little Millet Breakfast Blend
₹125₹150
250 g
Best
4.9
(162)Y.G Traditional Millet Sambar Rice Mix
Authentic Tirunelveli Sambar Rice with Ancient Millets & Spices
₹130₹155
250 g
Estd. 1932 · Tirunelveli
Preserving A 90-Year Craft
Started by Shri P. Subramanian. Mastered across three generations.
In 1932, near the banks of the Thamirabarani river, Shri P. Subramanian perfected the art of stone-compounding imported mountain ferula resin with pure starches. Today, his grandchildren continue the same strict formula without shortcuts.
1932
Founding Year
100%
Natural Ferula
0%
Chemical Additives
Customer Testimonials
Trusted Across 1k+ Kitchens
Real verified experiences from traditional cooks and culinary enthusiasts.
Verified
Authentic Paati's Rasam Aroma
“Takes me straight back to my grandmother's kitchen in Tirunelveli. Standard store brands smell synthetic compared to this deep, wholesome aroma.”
Sowmya Raman
Chennai
Verified
Life-Saver for Celiac Cooking
“Finding truly wheat-free hing that still has authentic strength was impossible until I found Y.G's rice-starch formula. Safe and fragrant.”
Karthik Sundaram
Bengaluru
Verified
Pellets in Curd Rice are Perfection
“The Hing Pellets don't burn like fine powders do. They puff slightly in mustard oil, giving a delicate crunch and sustained aroma.”
Meenakshi V.
Madurai
Verified
Gold Cake for Temple Kuzhambu
“Shaving a small piece of the Pindi Hing into hot gingelly oil gives the authentic tangy aroma needed for traditional vathal kuzhambu.”
Dr. K. Raghavan
Coimbatore
Verified
Glass Jar Locks Aroma Completely
“The airtight rubber gasket jar is gorgeous on the kitchen counter and keeps the fragrance locked in. You need only a tiny pinch.”
Anita Deshmukh
Mumbai
Verified
Exquisite Heritage 4-in-1 Box
“Ordered the combo box as a housewarming gift. The engraved brass spoon and assortment of powder, cake, chips, and pellets delighted our hosts.”
Sridhar K.
Hyderabad
Special Code: HERITAGE10
Ninety Years of Culinary Purity, One Pinch at a Time
Free delivery on orders above ₹499 with same-day dispatch from Tirunelveli.